We are surrounded by viral marketing or advertising everyday. Ads pop up on the sides of webpages, all over instagram, twitter and facebook appearing as posts, and on games and many other applications. On social media you cant just keep swiping but on games, Youtube, and some other applications you’re forced to look at them until the “X” appears in the corner or the video clip that is the ad is over. Social media has changed the world, information travels at light speed, and it’s whatever information you want. People are able to “customize” their news and information viewing on the internet. It is because of this and fragmentation that all these ads pop up. Not only that, but they are ads that pertain to us. For example, these viral messages play a role “in influencing and shifting public opinion on corporate reputations, brands, and products as well as political parties and public personalities” (Botha and Reyneke). If we don’t like something, we wont look at it on the internet, there for ads for that thing w dislike wont appear on the side of your page. One evening, my parents and I were sitting on our back porch and my mom joking that my dad isn’t allowed to get another car until he takes her to Europe. The next day he took his lunch break at work and was looking at a webpage on his phone, that had been sitting next to him during that conversation, when an add for traveling to Europe appeared in the margins. This viral marketing and advertising is everywhere and eventually it will consume the internet.